“Blue Bio”

Mike worked on this 1984 Toyota diesel pick up as an example of an everyday vehicle running on biodiesel for a kind of ecological public awareness campaign. Mike developed a logo and visual scheme - incorporated with the original Toyota racing stripe and font - to promote the use of alternative energy literally everywhere he went with Blue Bio. The little blue truck was also pretty beat up, so another part of the project was restoring working order to the vehicle, while drawing attention back to the cause. Hence: a hand-made wood bumper (replete with working turn signal lenses) and wooden tailgate that always drew attention on the road.